For decades, European craftsmanship has been synonymous with luxury footwear. Today, however, China stands at the forefront of global footwear manufacturing, seamlessly blending traditional artistry with cutting-edge technology. At Edward Meller, we work with three boutique Chinese footwear manufacturers, each specializing in different types of shoemaking. These small, highly skilled factories rival their European counterparts, offering exceptional quality, craftsmanship, and innovation while maintaining an attainable luxury price point.
Titled Soleil et Lumière, our Spring Summer 23 campaign is a celebration of the enchanting allure found in every sunlit moment. Inspired by the romance and whims that light brings, this blog takes you on a visual journey behind the scenes of the creative process that brought it all to life.
