A fresh energy filled the studio as Edward Meller’s Pre-Spring ’25 collection came to life. The atmosphere on set was vibrant, light-hearted, and full of anticipation — a reflection of the collection itself, which marks a confident evolution for the brand: luxurious, refined, yet undeniably fresh.
Models Samira and Whynter brought the mood of the season into sharp focus, embodying the quiet glamour, ease, and strength that defines the new collection. Laughter between takes, spontaneous moments, and the playful rhythm of music set the tone for a shoot that felt as effortless as the shoes themselves.
This season, Edward Meller reinterprets classic silhouettes with a contemporary sensibility. The collection features a bold offering of heelsand platforms, including the highly anticipated return of the 125mm platform, a dramatic shape not seen in recent seasons. Meanwhile, signature flats and heels are elevated with sculptural details and refined proportions, offering timeless sophistication with a modern twist. Explore the full Pre-Spring 25 Collection online now.
At the heart of the collection is an unwavering commitment to comfort — a hallmark of the Edward Meller design philosophy. Every style is crafted to feel as good as it looks, blending luxurious materials with thoughtful construction to ensure all-day wearability without compromise. It’s a refined balance of luxury and wearability — designed for women by women who value impeccable style without sacrificing comfort.
The colour palette sets the tone for Pre-Spring ‘25: soft whites, warm sands, and rich chocolate suedes form the foundation, while a gleaming spectrum of metallics adds dimension and light. A bold pop of cherry red — the feature shade of the season — punctuates the collection with confidence and modernity.
A true standout from the range is the WARRIOR110, the statement heel that turned heads at the Carla Zampatti runway during Fashion Week. The shoe’s strong silhouette and refined details capture the essence of the season: empowered, feminine, and unforgettable. Learn more about the event here.
Edward Meller’s Pre-Spring ’25 is more than a showcase of new designs — it signals a new chapter. While the collection feels fresh and forward-thinking, it remains grounded in the brand’s signature values of craftsmanship, comfort, and understated luxury. A purposeful evolution—honouring our heritage while stepping into the future with a new generation of women in mind.
As the day on set came to a close — lights dimmed, cameras stilled — the feeling was clear: Pre-Spring ’25 is a celebration of modern femininity, confidence, and timeless style.
Photography & Production: Kurt Anniss & Nathan Barton | Cinematography: Chris Bennett & Logan Kelk | Styling & Creative Direction: Yael Star & Allegra New | Models: Samira Philipsen & Whynter Van Ravenstein | Hair & Makeup: Shev Kelly
