We sat down with Creative Director Yael Star to delve deeper into the inspiration, design process, and memorable moments that shaped the SS24 collection and campaign. From the initial spark of inspiration drawn from mid-century European glamour and 70s society photography to the meticulous design process that balances timeless elegance with contemporary trends, Yael shares the creative journey behind the scenes. She also reflects on the unforgettable experiences during the campaign shoot, offering a glimpse into the passion and dedication that bring each season's collection to life.

Step into a world where luxury meets effortless style in Edward Meller’s SS24 Campaign Trailer. Inspired by iconic eras, our new collection showcases vivid colours and unique designs perfect for every chic occasion this season. Let the video transport you to a tropical oasis where every piece exudes refined glamour. Watch now and prepare to be captivated.