Behind the Scenes of Edward Meller's Spring Summer 23 Campaign

Behind the Scenes of Edward Meller's Spring Summer 23 Campaign

Titled Soleil et Lumière, our Spring Summer 23 campaign is a celebration of the enchanting allure found in every sunlit moment. Inspired by the romance and whims that light brings, this blogtakes you on a visual journey behind the scenes of the creative process that brought it all to life.

Sunset view from on location

Set against the backdrop of a sprawling European-inspired estate, the campaign captures the essence of elegance and wanderlust. Perched atop rolling hills with a breathtaking view of the Pacific Ocean, the location transports you to faraway destinations without ever leaving your imagination.

The campaign's styling effortlessly combines simplicity, sophistication, and a touch of vibrant energy. Curated pieces from renowned brands like David Jones, Maje, Sandro, Who Fish and Axel Mano seamlessly complement the vision. Styled by Creative Director Yael Star, the looks are inspired by her personal style, envisioning how customers can effortlessly embrace these styles. Effortlessness is at the heart of the styling, with each ensemble meticulously crafted to convey attainability and practicality. Yael Star's aim is for the outfits not only to radiate chicness but also to seamlessly integrate into customers' everyday wardrobes, blurring the line between high fashion and daily life.

Clothing laid out for photo shoot

At the core of the campaign's narrative is the desire to transport you to cherished moments in warmer months. Whether lounging by the pool or simply enjoying leisurely hours in the garden, the campaign showcases a diverse range of footwear choices that are suited for any occasion. With every step, the featured shoes promise to be the perfect companions for your most treasured spring and summer memories.

Beyond the stunning visuals, the campaign pays homage to the opulent materials, intricate silhouettes, and refined styles that define the Spring Summer 23 collection. Every shoe featured is a testament to the dedication and craftsmanship that goes into creating footwear that not only looks exquisite but also feels luxurious when worn.

As you immerse yourself in the Soleil et Lumière campaign, you're invited to go beyond the surface and explore the intricate dance of creativity and collaboration that brought these images to life. From the choice of location to the selection of each outfit, this campaign encapsulates the fusion of artistry and fashion that is synonymous with Edward Meller.

So, whether you're seeking style inspiration or a glimpse into the magic of Soleil et Lumière, sign up to be the first to enter the captivating world of Edward Meller's Spring Summer 23 collection. Embrace the romance, bask in the light, and step into a realm where every moment feels like a dream turned reality.

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CREDITS: Photography: Nick Harding | Producer: Chris Nardo | Videographer: Cohen Medson | Creative Direction: Allegra New | Styling: Yael Star | HMUA: Casey Malady | Talent: Sarah Stephens | Location: Pure Locations | Clothing: David Jones, Maje, Sandro & Who Fish | Accessories: Axel Mano