The Making Of A Collection | Behind the Scenes of Edward Meller's Autumn Winter 24 Collection
Embark on a behind-the-scenes journey with Yael and her dedicated team into the making of our highly anticipated AW24 collection. Hundreds of hands meticulously craft each piece to ensure every detail aligns with our core pillars of quality craftsmanship, comfort, fit, and function.
This season, Yael's focus has resulted in a refined collection that encapsulates the essence of "Very Edward Meller." Elegance with practicality takes centre stage, reflecting the European inspiration that permeates AW24. This season is all about pared-back sophistication, evident in the meticulously chosen materials and finishes and in our campaign, where we've embraced a minimalist approach, allowing the products to speak for themselves. The launch of our AW24 campaign on Thursday, the 15th of February, at 4 pm promises to transport you to a realm of enchantment and romantic allure, where each piece is a testament to the meticulous craftsmanship and timeless elegance that defines Edward Meller.
CREDITS: Photography: Nick Harding | Producer: Chris Nardo | Videographer: Cohen Medson | Creative Direction: Allegra New | Styling: Yael Star | HMUA: Casey Malady | Talent:Hayley Biddulph | Location: Pure Locations | Clothing: David Jones