Our Style

Red has emerged as the reigning colour of the winter 2024 season, making a bold statement on both the runways and the streets. Its vibrant and joyful effect continues to captivate fashion enthusiasts, with dopamine dressing remaining as relevant as ever.

As we eagerly step into our second season with Pretty Ballerinas, we find ourselves immersed in a journey that traces back over a century of tradition and excellence. Nestled in the picturesque landscapes of Menorca, their story began in 1918 when the Mascaro family embarked on a remarkable journey of handcrafting ballet slippers. They proudly continue this legacy today, celebrating the artistry and craftsmanship that define Pretty Ballerinas.
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We are thrilled to announce the launch of our handbag collection, introducing a new era of style and sophistication to our loyal customers. This exciting venture expands Edward Meller's product offerings, further solidifying the brand's commitment to timeless elegance and exceptional craftsmanship.

It's that time of the year when we curate the Autumn/Winter must-haves to ensure you step into the new season exuding style and confidence. Elegance coupled with versatility and practicality is the focal point. Embrace paired-back sophistication reminiscent of European chic with a touch of 80s and 90s flair. For those who prefer comfort without compromising style, this season is for you. Fancy flats and kitten heels are stealing the spotlight, embraced not only on the runways but also favoured by models and it-girls alike.

Embark on a behind-the-scenes journey with Yael and her dedicated team into the making of our highly anticipated AW24 collection. Hundreds of hands meticulously craft each piece to ensure every detail aligns with our core pillars of quality craftsmanship, comfort, fit, and function. 

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