Chasing Summer: Behind the Scenes of High Summer '26
There’s something about an Australian summer that stays with you. The warmth of the sun on your skin, the salt in your hair, the freedom of having nowhere in particular to be. Long afternoons by the water, spontaneous adventures and those fleeting moments you wish you could hold onto just a little longer.
For High Summer '26, we set out to capture that feeling.
Set against Sydney’s sun-drenched coastline, our latest campaign celebrates summer in its most effortless form. A little nostalgic, a little playful and full of possibilities. From ocean pools and rocky shorelines to the open road, each scene tells a story of carefree days and wherever the season might take you.
Our latest collection of women's summer shoes brings together effortless everyday sandals, woven wedges and statement heels, designed to take you from sun-filled afternoons to balmy summer evenings.
Capturing the Feeling
This season, we chose to do things a little differently. Shot entirely on film, High Summer '26 was intentionally created to feel like a collection of memories rather than a traditional fashion campaign and an exploration of light.
There’s a certain magic to film that digital photography can’t quite replicate. The softness of the light, the richness of the colours, the natural grain, and beautiful imperfections. Each frame feels lived-in, as though it belongs to a photo album from a summer long ago.
It was a deliberate creative choice, one that invited us to slow down, embrace spontaneity, and capture the moments in between. The wind catches her hair, the afternoon sun reflecting off the water, an unplanned movement that becomes the perfect shot.
Rather than chasing perfection, we wanted to capture something real. Something that makes you feel as though you were there.
Made for Wherever Summer Takes You
At the heart of the campaign is the Edward Meller woman. Confident, playful and effortlessly herself. She moves through summer with a sense of freedom, dressing for the moment rather than the occasion.
Against a backdrop of sparkling blue water, sun-warmed sandstone and vintage charm, the collection comes to life in a way that feels authentic, nostalgic and unmistakably Australian.
Because the best summer memories are rarely planned. They're found in unexpected detours, the afternoons that turn into evenings, and the moments you never want to end.
This is Chasing Summer. A celebration of sunshine, spontaneity, and the beauty of living in the moment.
Discover the High Summer '26 Edit
Photography: Emily Yates | Creative Direction & Styling: Aileen Marr, | Hair & Makeup: Tammi Mayhew, | Model: Maria Araujo | Location: Wylie's Baths, Coogee
