Behind The Scenes Of Edward Meller’s AW23 Campaign

Behind The Scenes Of Edward Meller’s AW23 Campaign

Maison Meller, our Autumn/Winter 23 campaign moves out of the studio and into the home.

 Shot at The Italianate House, an 1880s heritage-listed mansion, the campaign exudes luxury and moodiness with beautiful natural light beaming through stained-glass windows. Mid-renovation the house brings together contrasting looks, from a polished green room featuring a vintage piano and restored marble fireplace to a grand staircase and sitting room which are mid-restoration, giving the campaign an edgy aesthetic and backdrop.


The styling of this campaign is simple, chic, and elegant with pieces from David Jones and WhoFish. When styling the campaign Creative Director Yael Star thought about how she would personally wear the styles and how our customers could wear them, making each look achievable and attainable.


Our focus for this campaign was to ensure it reflected our mission of creating timeless, investment pieces that whilst fashionable are relevant for seasons to come.

We can't wait to show you our new campaign Maison Meller Launching 02.02.23.

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AW23 product waiting to be shot.

 CREDITS: Photography: Nick Harding | Producer: Chris Nardo | Videographer: Cohen Medson | Creative Direction: Allegra New | Styling: Yael Star | HMUA: Casey Malady | Talent: Ilona Novacek | Clothing: David Jones & Who Fish